Today’s sports industry has taken a craze on non-fungible tokens or NFTs as multiple sports teams rush on this new phenomenon for fear of missing out. The Italian football giant, AC Milan has announced a new collaboration with Web3 e-sports platform MonkeyLeague. To maximize the potential of both parties, they formed a strategic partnership in the NFT space that will cover NFT games, collectibles, and merchandise.
AC Milan’s NFT Space Partnership With Monkeyleague And Other Digital Platforms
AC Milan, one of Italy’s most successful football clubs and the reigning champion of the Italian Serie A, is partnering with Solana-based esports game franchise MonkeyLeague for a new collection of non-fungible tokens (NFTs).
The club is no stranger to the NFT space, as it previously launched an NFT campaign AC Milan Fan Token (ACM) on the fan engagement and rewards app Socios.com last January 2021. Shortly after, cryptocurrency trading platform Binance listed the fan token as well. Last month, AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms, announced a multi-year partnership that will see BitMEX become the first official sleeve partner for the team.
Its Partnership Game Elements And Features
MonkeyLeague and AC Milan will be working together to create a new line of branded NFT game assets. Players, stadiums, wearables, tournaments, and co-marketing events are all on the table for discussion. The said partnership will let fans mint Rossoneri-branded wearables, and also will provide them access to game tournaments. Fans and gamers can compete in virtual stadiums in a series of exciting AC Milan-branded MonkeyLeague tournaments. AC Milan key players will be playtesting the game and will try several elements of the game. The soccer players would give constructive suggestions to Monkeyleague to make it more compelling and engaging to make the game as realistic as possible.
Casper Stylsvig, Chief Revenue Officer of AC Milan, stated that they are thrilled to kick off this partnership with MonkeyLeague as it allows them to strengthen their positioning in the field of digital innovation. While Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague, mentioned that this is a key step in their plans to bridge the Web2 and Web3 worlds.