The cryptocurrency market moves fast and features thousands of projects. It could potentially see millions more coming in the next few years. Projects are vying for the attention of the public and look for ways, such as press releases, to differentiate themselves. These are some rules we’ve found in writing a great crypto press release, the kind that readers really actually want to look through.
Crypto Press Release Tips
The following is a short list of ways to make sure your press release finds its way to the widest and most targeted audience.
It’s tempting to try to fit every piece of information about a news item or event in the headline, but the truth is that a long-tail headline will only distract readers. Headlines should be both focused and short (think 8-12 words) that convey a sense of importance and a curiosity in readers to read through the headline and into the article itself.
While there are complicated reasons for a press release to go out—i.e.a partnership aimed at disrupting a large industry—the more focused a headline can be the easier it will be to rank in Google and get interested eyes on the page.
After the headline, your lede—the first paragraph—should be full of all necessary information. If there are keywords that form part of the story of your press release, each keyword should feature someone in the lede. This article has some good information (and examples) on lede writing.
Your goal is to get pertinent information on the page while creating a feeling of enthusiasm for positive news, or seriousness for announcements of that type. It doesn’t need to be over the top in emotion (and sometimes shouldn’t be emotional at all), but it does need to cover bases in the article. A general rule should be that a reader can only read the lede and still get a good idea of what’s going on. The rest of the details can be in later paragraphs.
Edited For Grammar
This one is more self-explanatory. Bad grammar and errors can distract readers away from the content and purpose of your article. Don’t let that happen. Sites like ours do quick edits on press releases but it’s often up to you to provide content that’s error-free.
Pictures matter for readers, especially if you want to differentiate your post from others. You’ll want to use quality graphics. This can include logos for companies or projects involved, but charts and graphs also help attract attention. If you’re writing about an industry disruption, show how big that industry is with a graph, for instance.
It’s tempting to make a new graphic for partnerships and announcements, but often times a known icon or picture will bring attention to a post.
Some readers will naturally want to know more about the announcement. Press releases should be short and to the point, but they should also allow curious parties to access more. Be sure to include information like project websites, chat channels, and social media pages. This will help your attentive readers stay informed.
Use The Bitcoin Crypto Press Release Services
Our site brings crypto news readers, project managers, and investors in from all around the world. They come to read the most important news, guides on wallets and exchanges, and price prediction articles. If you want to draw attention and readership to your projects through a crypto press release, we can help. You can read more about our service here, as well through our email channels, to find a package that might be right for you.