The NFT marketplace VeVe is now partnering with the Italian company Lamborghini in order to release a new NFT car collection. The company is expected to launch the new NFT collection as soon as February 19 on VeVe. This would be a unique opportunity for users and NFT collectors to get access to rare non-fungible tokens.
VeVe Teams Up with Lamborghini To Launch NFT Car Collection
The popular NFT marketplace VeVe decided to partner with Automobili Lamborghini, one of the top car manufacturers in the world, in order to launch a new and unique NFT car collection. This NFT car collection will be released on VeVe’s marketplace and it will offer multiple iconic sports cars featuring different traits.
During a conversation with CoinDesk, the co-founder of VeVe Dan Crothers explained that car enthusiasts can also be inspired by this collection in order to join the NFT market.
About it, Dan Crothers said:
“Owning, or even simply driving, a Lamborghini is a dream of many. The great thing about our community of passionate collectors is that they just love collecting, but we also hope this will inspire car enthusiasts to jump into the digital collelctibles world too.”
This is not the first time that Lamborghini decides to launch an NFT collection. In the past, they presented a collection called “Epic Road Trip.” The goal was to start their adventure in the Web3 industry. Multiple companies have been doing so in the last few years, and Lamborghini does not want to be left behind.
Another thing that is worth taking into consideration is that Porsche, a close competitor to Lamborghini, has also released a series of NFTs that featured their cars as well.
As soon as a company in an industry releases an NFT collection, then other ones tend to follow. This happened with other firms and could happen now with Lamborghini and other car manufacturers. The goal is to get media attention and position themselves as leading companies in their own niches.
Non-fungible tokens have been expanding over the last years all over the world in the cryptocurrency market. NFT collections became very popular during the bull run of 2021 thanks to several companies and projects increasing their presence in the market. The same happened, but at a lower pace, in 2017 when CryptoKitties and other companies launched some of the first NFTs in the market.
In the future, we could see new firms releasing unique NFT collections, including car manufacturers, jewellery brands and other companies in multiple industries.
At UseTheBitcoin, we reported that Limit Break offered 5,000 NFTs after the Super Bowl ad and they were given away in seconds to the crypto community. After it, they decided to offer 5,000 more and these were also one in just minutes. This shows that there is a clear interest in non-fungible tokens and all the things that they offer to the community. Participating in the Super Bowl gave Limit Break a large exposition in the United States and all over the world.