Key Takeaways
- Block (Square) has officially launched its Bitcoin payment feature for over four million merchants globally, allowing them to accept BTC at the point-of-sale.
- Merchants can accept payments in various configurations (BTC-to-BTC, BTC-to-Fiat, etc.) and will benefit from zero transaction fees until 2027, a significant competitive advantage over traditional card processors.
- The feature is immediately being used for in-person purchases, and co-founder Jack Dorsey launched a live map to track Bitcoin-accepting Square merchants worldwide, encouraging mass adoption.
Square Bitcoin: Lowering the Barrier to Crypto Commerce
Bitcoin just got a massive shot in the arm for mass adoption! Payment giant Square (from Block) finally hit the “on” switch for its long-awaited Bitcoin feature, rolling it out to over four million merchants across eight countries, including the US, Japan, and the UK. Block co-founder Jack Dorsey confirmed the launch, noting the insane flexibility: merchants can now handle any combination of crypto and fiat payments, Bitcoin-to-Bitcoin, fiat-to-Bitcoin, you name it, all through their current POS systems.
Here’s the true game-changer: the feature comes with zero transaction fees until 2027! That’s a huge deal, basically eliminating the 1.5% to 4% hit merchants usually take from credit cards, instantly making Bitcoin the cheaper, better option for small businesses.
Right now, it’s just for in-person sales, but Square exec Jacob Szymik promised that online and invoicing options are “in the works,” signaling a full-court press to make Bitcoin work everywhere. This move, which they pulled off faster than their original 2026 schedule, shatters the biggest barriers to merchant crypto adoption.
Real-World Adoption and Community Enthusiasm
The Bitcoin community was quick to celebrate and immediately put the new payment rail to the test! X users were rapidly confirming the feature was live in shops all over the U.S. Parker Lewis from Zaprite even showed off his success, buying coffee with Bitcoin at Medici in Texas.
The feeling was best summed up by Katie Ananina, who called Square’s move “absolutely legendary” because it completely leapfrogs the years spent manually onboarding merchants to accept BTC.
For years, mass adoption was stuck because business owners had to be “orange pilled,” meaning they had to become deep crypto believers, just to accept the coin. Square tossed that whole requirement out the window.
Now, accepting Bitcoin is just a simple, opt-in button in a business dashboard they already trust. This is exactly what consumers want, too: a July YouGov poll found that 37% of people in the U.S. and U.K. see payments as the top reason to use crypto. Game officially changed.
Mapping the Future of Bitcoin Commerce
Further committing to driving adoption, Jack Dorsey shared an announcement from the head of product design at Block’s Cash App, revealing the launch of a live map designed to show all merchants worldwide that accept Bitcoin.
Dorsey’s accompanying message urged users to “Convince your local square seller to turn on Bitcoin acceptance for zero fees,” and encouraged them to keep the funds in Bitcoin to “help them better survive dollar debasement.” This simultaneous push, providing the infrastructure, eliminating the cost, and offering the tools for discovery, cements Square’s role as a major force accelerating Bitcoin’s transition from a store of value to a fully functional global currency.
Final Thoughts
Backed by a global network and the strategic advantage of zero fees until 2027, the launch of Square’s Bitcoin feature constitutes a watershed moment for adoption. By eliminating friction and making the economic case undeniable, Jack Dorsey’s Block has cemented Bitcoin acceptance in the mainstream, establishing it as a direct and superior alternative to conventional payment rails.
Frequently Asked Questions
Which merchants can now accept Bitcoin via Square?
Over four million Square sellers across eight countries, including the U.S., U.K., and Japan, can opt-in to the feature.
What fees are involved in the Square Bitcoin payments?
Square is offering zero transaction fees for all Bitcoin payments until the year 2027.
What is the “live map” that Jack Dorsey announced?
It is a map showing all merchants worldwide that have opted in to accept Bitcoin payments through their Square system.
