Key Takeaways
- The Trump family reportedly plans to launch a Monopoly-themed crypto real estate game by the end of this month.
- The President’s long-time business partner, Bill Zanker, will lead the project.
- The Trump brand is becoming a multifaceted player in the digital asset space, combining entertainment, investment, and political influence.
The family of US President Donald Trump is expanding their digital asset push into the world of Web3 with a new project: a Monopoly-Go-style real estate crypto game that blends gaming and cryptocurrency.
According to a report from Fortune Magazine citing sources familiar with the development, long-time business partner Bill Zanker will lead the project, which is scheduled to launch at the end of April.
One of the sources who spoke to Fortune Magazine on condition of anonymity stated that the project would be a tweak of Monopoly Go, where players earn in-game revenue by moving pieces around a digitalized Monopoly board in an attempt to create buildings within a digital city. Yet another source revealed that a real estate video game was similar to Monopoly.
Trump Family Was Working On the Game
Without disclosing the technical details of the upcoming real estate crypto game by the Trump family, the sources revealed that the game’s infrastructure would leverage token integration or smart contract use. While denying that the game would be a replica of Monopoly Go, Kevin Mercuri, a spokesperson for Zanker, confirmed that the Trump family was working on the game. A spokesperson for Hasbro, the Monopoly game company, denied granting a license for its intellectual property to the Trump family-affiliated crypto project.
In 1989, Donald Trump released “Trump: The Game,” a real estate-themed board game similar to Monopoly. Sources have indicated that the new real estate crypto game has been in development since before Trump’s inauguration. According to the sources, the Trump version will twist this model with crypto, allowing players to engage in blockchain-based gameplay tied to real estate development.
Business Span NFTs, Stablecoins, DeFi, and Bitcoin Mining
As the rumor about the possibility of the Trump family building a real estate crypto game continues to sink in, it will be noted that the project will be an additional feather in the broader Web3 cap that the US First family is wearing. The Trump family faces scrutiny following their involvement in numerous digital asset-based businesses spanning NFTs, stablecoins, DeFi, and even Bitcoin mining. Through a venture called World Liberty Financial that was launched ahead of the 2024 election, the Trump Family has accumulated extensive holdings of assets like Ether and Tron while promising a suite of DeFi services.
While some of the family’s ventures, like DeFi, have yet to materialize, the financial filings show that Trump and his associates are entitled to over 75% of the firm’s net revenue. The family reportedly holds 60% of the company’s equity, and Donald Jr., Eric, and Barron Trump are listed as “Web3 Advisors” on the project. The family promotes the business through social media and public appearances, showing deep personal and financial interest.
Launching Stablecoin USD1
World Liberty Financial recently stated it was launching a stablecoin USD1, a dollar-pegged token to be backed by US Treasuries and cash equivalents that will be launched on Ethereum and BNB Chain. Analysts have observed that the timing of the launch coincides with the progress on US stablecoin regulation in Congress, legislation Trump has voiced support. Moreover, the Trump family has also partnered with Hut 8 Corp. to pursue a Bitcoin mining venture.
Conclusion
With all the trademark filings, high-profile endorsements, and token sales, the Trump family is gradually expanding its blockchain presence and attracting attention from observers and lawmakers, who believe there is a conflict of interest issue here. While there may not be any suggestion of impropriety, the business managing all of Trump’s intellectual property hints that the family is getting more involved in digital assets and could reap from the looming cryptocurrency regulation drive going on in the US.
Frequently Asked Questions (FAQs)
What is World Liberty’s financial crypto?
World Liberty Financial is a decentralized finance (DeFi) platform founded in 2024. Donald Trump’s company title is Chief Crypto Advocate. Barron Trump, along with Eric Trump and Donald Trump Jr., is listed as the project’s visionary.
What is Trump’s new stablecoin?
World Liberty Financial, the decentralized finance venture backed by President Donald Trump and his family, has launched a stablecoin, dubbed USD1, which will be pegged to the US dollar and be backed by short-term US government treasuries, US dollar deposits, and other cash equivalents.
Can you sell World Liberty Financial?
Unlike other governance tokens, which allow owners to vote on the project’s governance, buyers of World Liberty Financial (WLFI) have no real rights and can’t trade it.
