Key Takeaways
- Starbucks is discontinuing its Odyssey Beta program, an NFT-related extension to its rewards system.
- The Starbucks Odyssey Beta program will end on March 31st, and the Discord server will shut down on March 19th.
- Although Starbucks’ NFTs, called Stamps, will remain accessible on Nifty Gateway, the Stamps can still be transferred to external wallets and be traded on other platforms.
Starbucks recently announced the end of its Odyssey NFT rewards program. Starbucks Odyssey launched in a limited beta phase last year and allowed customers to collect digital stamps as non-fungible tokens (NFTs) for purchases, unlocking exclusive experiences and rewards.
Why The Shutdown?
While Starbucks has not revealed specific reasons for the shutdown, the decision likely reflects various factors. The NFT market has cooled noticeably since the program’s launch, and public understanding of NFTs remains mixed.
Starbucks will close the Odyssey Beta platform on March 31st, with platform quests available until March 25th. The platform’s Discord server will also shut down sooner on March 19th.
What’s Next For Starbucks Rewards?
The closure does not necessarily mean Starbucks is giving up on innovation or customer engagement. They have stated that they have learned from the experience and potentially integrate these lessons into a broader, more inclusive program. However, there is no clear indication of Starbucks’ planned return in the NFT space.
What Does This Mean for You?
If you participated in the Starbucks Odyssey program, any earned NFT stamps will remain accessible through Nifty Gateway and can be transferred to an external wallet. Additionally, Starbucks will still honor any rewards earned through the program until March 25th to complete your remaining Journeys.
