Key Takeaways
- Nika Tsotniashvili is the Chief Marketing Officer at Nordom, a cryptocurrency exchange focused on solving market challenges.
- He has a background in digital marketing, with experience in crypto mining, online gaming, and international marketing.
- Nordom aims to improve the crypto trading experience by addressing common industry challenges.
Who Is Nika Tsotniashvili?
Nika Tsotniashvili serves as the Chief Marketing Officer at Nordom, a cryptocurrency exchange focused on addressing current market challenges and bringing essential improvements. He completed his undergraduate studies in economics at Tbilisi State University between 2013 and 2017. Following that, Tsotniashvili pursued a Master’s degree in Public Relations/Image Management at the Georgian Institute of Public Affairs (GIPA).
Early Career in Marketing
Nika Tsotniashvili began his career in digital marketing with a solid foundation in Sales Marketing and Content Creation. In 2017, he became the Head of Marketing at Birtvi, a crypto mining center in Georgia. While working there, he created marketing strategies that helped the company grow and increase its visibility in the expanding cryptocurrency industry. His experience at Birtvi gave him important knowledge about the crypto world and prepared him for future roles.
Entering the Online Gaming Industry
In February 2020, Tsotniashvili moved into the online gaming industry by joining Betlive, a fast-growing sports betting and gaming company, as Head Digital Marketer. At Betlive, he managed a team of digital marketers, focusing on content planning, attracting new users, and increasing brand awareness.
He introduced a well-organized content planning system and improved the company’s social media advertising approach, leading to a threefold increase in social media performance. His efforts significantly strengthened Betlive’s presence and engagement in the highly competitive online gaming market.
Advancing to International Marketing
In December 2021, Tsotniashvili took his experience to a global level by joining Social Boost, a London-based digital marketing agency, as Chief Marketing Officer (CMO). In this role, he helped develop and expand the company’s marketing team.
He also introduced strategies to attract more clients, strengthening Social Boost’s international digital marketing industry presence. His leadership played a big role in running large marketing campaigns that increased brand awareness and customer engagement.
Joining Nordom
In March 2024, Tsotniashvili took on a new challenge as CMO at Nordom Exchange, a U.S.-based cryptocurrency exchange. Nordom was created to solve important issues in the crypto market and offer useful solutions for traders and investors. As the head of marketing, he has worked on building the brand, bringing in users, and creating marketing strategies to help Nordom stand out in the competitive crypto exchange market.
Launching Nordom Gates
In October 2024, Nordom launched Nordom Gates, a tap-to-earn game where everyone has the same chance to win real rewards. This move is part of Nordom’s bigger plan to combine fun with cryptocurrency adoption. By offering entertainment and actual prizes, the company wants to connect with users in a unique way that stands out from regular exchanges.
Nordom Exchange’s Upcoming Launch
Nordom Exchange is getting ready to launch in the second quarter of 2025, and many in the crypto community are looking forward to it. The platform is designed to make trading easier and more enjoyable while solving common issues in the market.
With Tsotniashvili leading its marketing efforts, the company is running big campaigns to spread the word and bring in early users before the launch. Nordom has also teamed up with the Vertus Foundation to help grow its reach and make a bigger impact in the crypto world.
Nordom’s Influence and Future Plans
Tsotniashvili has a strong background in digital marketing and has helped businesses grow in different industries. At Nordom, he combines smart marketing with the fast-changing world of cryptocurrency. As he builds Nordom’s presence, his goal is to connect digital engagement with the future of decentralized finance, making Nordom an important player in the industry.
Vision for Nordom’s Growth and Expansion
Looking ahead, Tsotniashvili has big plans for Nordom’s growth. His first major step is entering the U.S. market, followed by airdrop campaigns to attract and reward early users. He also aims to expand globally, positioning Nordom as a key player in the crypto exchange space.
Rather than focusing on meme coins and repetitive games with no real purpose, he believes users should engage with meaningful crypto projects that offer real benefits. His goal is to make Nordom a leader in the next phase of crypto adoption.
Final Thoughts
Tsotniashvili’s journey from digital marketing to leading Nordom’s marketing shows his ability to grow businesses in changing industries. With experience in branding, content, and user engagement, he is helping Nordom stand out in the crypto market.
As the exchange prepares for its 2025 launch, its user growth and expansion plans will be important for its success. By focusing on real value and new ideas, he aims to make Nordom a major player in the future of cryptocurrency.
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