Key Takeaways
- XRP adoption is surging across Latin America as investors abandon other altcoins.
- Stablecoins like USDC were the most popular altcoins in the LATAM region before 2024, even though Bitcoin dominated trader portfolios.
- Data from the crypto exchange Bitso shows that the number of crypto investors has grown gradually.
Research shows that Ripple’s XRP is currently the most popular altcoin among users in the Latin American (LATAM) region.
According to a recent study by crypto exchange Bitso, the rate of XRP adoption in the LATAM region improved over the previous years, with the volume standing at 9% of all crypto purchases.
From 0% in 2023 to 12% in 2024
One of the leading crypto-based financial service providers reported that other altcoins like Ether (ETH) followed at 5%, with Solana following closely at 4%, meaning investors in the areas currently preferred XRP compared to other altcoins. The firm, with over nine million retail users spreading across countries like Brazil, Colombia, Mexico, and Argentina, used its database showing purchasing and holding behavior in 2023 and 2024 to determine the outcomes.
The most interesting part of the report showed that the XRP adoption rate among users appeared to have grown from 0% in 2023 to 12% in 2024. The massive rise in interest is likely associated with the rapid gains that XRP experienced from late 2023.
Unmatched In the Year-To-Date Analysis
Until recently, Ripple Labs was embroiled in a long-standing legal battle with the US Securities and Exchange Commission over the status of XRP and whether it was a security. The agency sued the XRP developer in 2020, pulling down the token as investors awaited the end of the legal battle. However, XRP adoption has seen a resurgence since late 2024, when pro-crypto US President Donald Trump won the elections.
Soon after the Trump election victory, the XRP price experienced a 300% increase in value and reached an all-time high in January 2025 for the first time in years. Even after recently falling to below $2.00, the performance of XRP remains unmatched in the year-to-date analysis, only recording a 10% decline. The token’s year-to-date performance matches Bitcoin’s at 9.56% and is far better than other altcoins such as Ether, which experienced a 52% drop, or SOL with a 28% decline.
The Bitso report revealed that while XRP adoption was on the rise, most investors still preferred keeping Bitcoin and stablecoins in their portfolios. The Bitso data showed that Bitcoin made up 49% of users’ portfolios in 2024, which represents a 57% drop from 2023 as meme coins and altcoins gained dominance in the wallets.
An Attractive Buying Opportunity
To take the place held by Bitcoin, whose purchase dropped from 28% in 2023 to 22% in 2024, was Circle stablecoin USDC at 24%, followed by the Tether stablecoin USDT at 15%. The stablecoin and local currency growth coincided with the devaluation of many local currencies, with users possibly diversifying their portfolios to take profits.
The XRP adoption surge in Latin America continues at a time when the XRP price has entered a stage technically known as a Golden Pocket. The Golden Pocket stage is a key Fibonacci retracement level that often acts as strong support. According to leading crypto analysts, this new development placed the token on an attractive trajectory that presents an attractive buying opportunity for investors even as the broader cryptocurrency market consolidates.
According to TradingView-based crypto analyst “ColdBloodedCharter,’ showing a detailed technical chart of XRP revealing its current position, potential future trends, and key buying levels, XRP has entered a Golden Pocket stage, supported by a 50-day Moving Average (MA) directly below it. The analyst states that the new Golden Pocket was at a resistance level when approached from below. However, the TradingView crypto expert expects no immediate breakout for the XRP price.
Conclusion
As XRP adoption grows in the LATAM region, even as the broader cryptocurrency market stabilizes, it presents a unique buying opportunity for investors. Analysts have shown that the XRP Relative Strength Index (RSI) is cooling down, possibly weakening market momentum. However, there remains great optimism predicting a strong reversal soon.
Frequently Asked Questions (FAQs)
What is the price prediction for XRP if broadly adopted?
A recent prediction by Standard Chartered placed the XRP at $12.50 in 2025, suggesting a 592% rise from $1.80, based on the potential ETF approvals and mass payment adoption.
How many countries have adopted XRP?
Since Ripple’s creation, at least 40 countries, 6 continents, and 300+ banks have adopted the token, which means there is much more room for other countries to adopt it.
Which banks have adopted XRP?
Among the leading banks that have adopted Ripple’s technology are SBI Holdings, PNC, Santander, and Commonwealth Bank, which integrate XRP for faster, cheaper cross-border payments.
