OKX, the world’s second-largest crypto exchange by trading volume and a renowned Web3 technology company, launched its first immersive metaverse fan experience, “Train Like Dias,” which stars OKX ambassador and Manchester City player Rúben Dias.
In the OKX Collective metaverse, “Train like Dias” enables fans to simulate some of Rúben Días’ preferred training approaches and to benefit from his coaching and performance advice. Since 2020, Rúben Días has played for Manchester City, and since 2018 for the Portuguese national team.
The OKX Collective is a distinctive virtual metaverse platform that allows fans to engage with Web3 technology firsthand and enjoy exclusive content from Manchester City’s prominent players, including Alex Greenwood, Ilkay Gündoğan, Jack Grealish, and Rúben Dias.
Rúben Dias stated that The OKX Collective is innovative in enhancing fan interactions. By utilizing the metaverse technology, fans worldwide can have a glimpse into his matchday preparation process and even learn how to improve their own game.
Haider Rafique, the Global Chief Marketing Officer at OKX, expressed that the potential of Web3 technology is vast and only restricted by imagination. He stated that “Train Like Días” is an excellent demonstration of how technology can bring Rúben Dias and his fans closer together. OKX Collective is currently in its nascent phase, and the company is eagerly looking forward to introducing the upcoming plans of Alex Greenwood, Ilkay Gündoğan, and Jack Grealish to their fans later this season.
By visiting the OKX Collective, fans can immerse themselves in unique experiences tailored to each player’s playing style and interests. Furthermore, it will also feature music and NFT-based digital experiences in addition to special training content. Within the metaverse, fans may also participate in contests to win amazing rewards, such as training passes, match tickets, and more.
To access the OKX Collective metaverse, fans can click on the link okx-metaverse.com and easily create their personalized avatars.
OKX is Manchester City Football Club’s official training kit partner for the 2022/23 season.