On March 15, Salesforce, a customer relationship management software provider, revealed the limited availability of Salesforce Web3. The company claims it will be a platform that facilitates the creation, management, and deployment of non-fungible tokens (NFTs) in a secure, scalable, and sustainable manner.
The service will enable companies to connect with their customers in an entirely new way by connecting their Customer 360 with Web3 data. This will allow them to comprehend how their audience interacts with their brand through conventional and emerging digital channels.
Salesforce has stated that its Web3 platform provides a variety of functionalities that allow brands to produce customized, omnichannel experiences across both Web2 and Web3, giving a complete understanding of how customers engage with their NFT collections.
In addition, the company collaborated with global consulting partners such as Accenture and Deloitte Digital, as well as digital agencies and strategy consultants such as AE Studio, Media.Monks, Time, and Vayner3 assist businesses in implementing Web3 and experimenting with blockchain, digital wallets, and NFT minting.
According to Devin Nagy, the director of technology and emerging platforms at Diageo North America, Salesforce played a vital role in successfully implementing Crown Royal’s Purple Bag Project. By providing a reliable partner to support the front-end commerce site and a data connector to support the #ThatDeservesACrown campaign, Salesforce enabled the project to be scaled up digitally. She stated that for each digital collectible obtained, a care package was sent to active duty U.S. military members located across the globe.
Scotch & Soda picked Salesforce Web3 as a trusted partner to safely launch their Club Soda 3.0 NFT trial program, which took less than two weeks and gave them real-time insight into over 30% of net news, according to Claire Boots, global CRM manager at Scotch & Soda.
Salesforce has worked to connect its services with blockchain technology over the past few years. In 2018, the company revealed ambitions to give its customers a blockchain and crypto solution by September 2018.
Lamborghini, an Italian luxury sports car manufacturer, utilized Salesforce Blockchain in 2019 to identify vintage Lamborghini vehicles. With Salesforce Blockchain, Lamborghini was able to trace, certify, and authenticate classic automobiles more quickly and securely.
In addition, Salesforce has played an active role in blockchain fundraising over the years, providing millions to TRM Labs and the blockchain firm Digital Asset.