Key Takeaways
- Farokh Samard studied law and international relations before transitioning into sales, marketing, and legal roles, building a broad skill set for future ventures.
- As CEO of Goodlife Media & Communications Inc., he thrived in digital marketing, helping brands reach audiences through influencer networks.
- Farokh learned about crypto and NFTs through a Clubhouse chat, which started his interest in decentralized tech and led him to start Rug Radio.
Who Is Farokh Samard?
Farokh Samard is the founder and CEO of Rug Radio, a decentralized media platform that supports independent creators by helping them grow and build their brands. He began his academic journey at Université de Montréal, pursuing a Bachelor’s in Law from 2012 to 2014. Later, he attended UQAM (Université du Québec à Montréal) and earned a Bachelor’s degree in International Relations and International Law, completing his studies in 2017.
Early Career in Sales and Marketing
Farokh Samard started his career in 2010 as a Salesman at Influence-U and worked there until 2013. In this role, he learned a lot about sales and online marketing. He gained skills in building connections and reaching out to people through digital channels, which helped him understand how businesses can engage with their audience.
Transition to the Legal Field
In September 2013, Farokh switched to working in the legal field as an Intern & Researcher at André Dorais Avocats, a law firm. He worked there until July 2014, learning about business laws, contracts, and regulations. This experience helped him understand how to deal with legal issues, which would be necessary for his future business projects.
Goodlife Media & Communications Inc.
In 2015, Farokh became CEO of Goodlife Media & Communications Inc., a digital marketing agency. The company helped brands grow online using influencer networks. Under his leadership, Goodlife Media became known for creating marketing strategies that connected with audiences and boosted clients’ brands. Farokh’s guidance helped the agency succeed in the changing digital industry.
Discovery of Crypto and NFTs
Farokh’s journey into crypto started unexpectedly during a Clubhouse chat about NFTs. As key people from the NFT space joined the talk, their ideas began Farokh’s passion for NFTs and decentralized technologies. This moment led to his involvement in the crypto space.
Founding Rug Radio
In December 2021, Farokh Samard started Rug Radio, a platform to help independent creators. As CEO, he wanted to create a space where creators could grow their audience and profit from their work. Unlike traditional media platforms, the platform’s decentralized design gave creators more control over their content.
Impact on Web3 and Blockchain
Rug Radio became an essential part of the Web3 and blockchain ecosystem. It gave creators new ways to connect with their audience and build businesses. Farokh’s leadership helped the company grow quickly and attract creators from many different areas.
Impact on the Creator Economy
Rug Radio has dramatically impacted the creator economy, giving creators more control over their work and direct connections with their audience. Unlike traditional media, which takes a big share of creators’ earnings, Rug Radio lets creators make money through NFTs, tokenized assets, and other decentralized ways.
This method has made Rug Radio a leader in the Web3 space, where creators find new ways to connect with fans, work with other artists, and earn money outside traditional media. Farokh’s leadership has helped Rug Radio become an important player in the changing creator economy.
Rug Radio and Decrypt Collaboration
In December 2023, Rug Radio collaborated with Decrypt, a major crypto media platform, creating a new company focused on technology and creative content. The partnership combined Rug Radio’s presence in crypto with Decrypt’s extensive audience, aiming to give creators and influencers a stronger voice. This collaboration allowed the two companies to share resources and innovate with decentralized technologies, offering more inclusive content to a wider audience.
Collaboration with Joe Lubin
As part of the collaboration’s bigger plan, the partnership also worked with Joe Lubin, co-founder of Ethereum and ConsenSys, to build a tech system for long-term blockchain development.
This collaboration aimed to help Rug Radio and Decrypt create a strong tech foundation, support the growth of decentralized platforms, and encourage innovation in blockchain. By teaming up, they wanted to build a long-lasting solution to shape the future of decentralized technologies, media, and the digital economy.
Entrepreneurial Mindset and Vision
Farokh Samard’s career shows his entrepreneurial mindset and ability to spot new opportunities. He moved from sales to digital marketing and founded Rug Radio, showing his ability to adapt and lead in tech and media. He has always focused on creating platforms that help independent creators build long-term online presences.
With Rug Radio, Farokh wanted to change traditional media by making it decentralized and community-focused. His vision was to reduce the power of big companies and create value for individuals and communities, supporting collaboration and independence in the Web3 and NFT spaces.
Final Thoughts
Farokh Samard’s journey from law and international relations to leading Rug Radio shows his ability to adapt and innovate. By creating Rug Radio, he has helped independent creators grow outside traditional media, using decentralized technology to connect them with their audience and open new opportunities.
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