These days, not a single crypto project can do without a carefully thought-out marketing strategy, and this statement has long been perceived as dogma. At the same time, given the peculiarities of promoting Web 3.0 solutions, it is important not to ignore social networks and, in particular, Facebook as the main social media platforms for advertising. But can you advertise cryptocurrency on Facebook? In this article, our crypto PPC agency Coinband will share its insights about marketing on this social platform.

Features of Web 3.0 Marketing on Facebook

Considering the ongoing debate around whether it is possible to place paid advertising for crypto projects on Facebook today, we would like to first clear your doubts. So, can you advertise crypto on Facebook? The answer is clear: yes, you can do it. At the moment, Facebook allows the promotion of many Web 3.0 solutions, but, at the same time, it imposes some restrictions on the text and pictures contained in advertising, as well as the projects themselves.

In particular, in order to obtain permission to implement a PPC strategy within this social network, you need to obtain the appropriate permission from the platform and also plan it so as to exclude the promotion of an initial coin offering (ICO) or binary options. Also, the text and pictures contained in your ad should not contain anything that could, in theory, give false hope to those who saw it. And, of course, they should not contradict the laws and regulations in force in the specific region where your advertising is displayed. 

Top Tips for Creating a Crypto Marketing Campaign on Facebook

Are you wondering how to run crypto ads on Facebook? Below, we have compiled a small selection of recommendations for placing effective marketing campaigns for crypto projects on this platform.

• Review Facebook’s advertising policies carefully. Before launching your advertising campaign, you need to thoroughly analyze Facebook’s internal policies – in particular, the section related to financial products. Thus, your entire marketing strategy that you intend to implement within this platform should not go against these rules and restrictions. Otherwise, your crypto ads on Facebook may be rejected or stopped at some point.

• Think about how to present your concept to its target audience as attractive as possible. You or the marketing agency you contacted to promote your crypto project should think about how to demonstrate the advantages and features of your project to the public in the most presentable way. In fact, you will need to highlight the key benefits of your solution, but in such a way that they have to be focused on a specific consumer (with specific problems, goals, desires, limitations, etc.). It is also important in your campaign to not abuse the trust of your audience – if you promise them a golden Eldorado, Facebook will most likely reject your campaign. Just be honest and objective, and you will definitely succeed.

• Prepare high-quality media content. When you choose stock images for your advertising cryptocurrency on Facebook, you automatically run the risk of duplicating the content of some other company. Therefore, it is better to devote time and other resources to preparing unique images or animations. In this case, you will not only be able to thoroughly convey the identity of your brand but also eliminate unpleasant situations when your ads overlap with previously used content. And yes, one more small note: Facebook can block your advertising campaign if its visual part looks too “promising” – for example, when it shows a person “swimming” in money. Instead, when you advertise crypto on Facebook, it’s better to choose something that visually demonstrates the technology you use in the context of the benefits to your audience: for example, if you’re using blockchain for secure and anonymous money transfers, you could go with a custom image of a chain lock. This is just an example, but it clearly reflects what is allowed on this platform.

• Decide who your target audience is. To avoid having to spend your entire marketing budget on Facebook alone, you will need to clearly define the demographics and other characteristics of your audience such as interests, income level, etc. The more targeted your Facebook crypto ads are, the greater the ROI of your crypto advertising Facebook strategy will be, which means that you can use the returned investment for other marketing tasks in the future. Note that despite its apparent simplicity, proper campaign setup will most likely require the involvement of professionals, so for this task, it is better to contact a specialized Web 3.0 marketing agency, for example, Coinband.

• Try running several types of Facebook crypto advertising at once to track the dynamics of its effectiveness. Sometimes the reason for the failure of a particular advertisement may be a factor that is completely unobvious to you, which will be difficult to predict even for a specialist with many years of experience. So, to maximize the effectiveness of your Facebook advertising cryptocurrency efforts from the very beginning, you’re better off running multiple ads at once. Then, using your Facebook profile, you will be able to receive valuable information about the number of views and clicks to your website. This way, after just a week, you will understand which of these cryptocurrency advertising Facebook options is most effective (or, if they have approximately the same effectiveness, you might want to consider combining them into a carousel for greater ROI) and optimize it for the further promotion of your project. You will also probably have to reconfigure some parameters of your crypto ads Facebook audience (that is, users to whom your crypto Facebook ads will be displayed) – this approach will allow you to achieve maximum efficiency in your promotional activities.

Final Thoughts

Now that you know how Facebook behaves with crypto projects and how to advertise cryptocurrency on Facebook, you can safely start applying your marketing efforts here, without worrying that your Facebook cryptocurrency advertising will be rejected by the platform’s policies or not accepted by your target audience. At the same time, to ensure that your budget for your Facebook advertising does not become unnecessarily inflated, it makes sense to enlist the help of professionals who will plan your marketing strategy (including that relating to this platform) from start to finish. For example, you can contact Coinband, an experienced and trusted Facebook ads crypto agency specializing in promoting only crypto and blockchain solutions.