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Salesforce Announces NFT Platform to Help Companies Embrace Web3 Technology

Author

Jonathan Gibson

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Reading time

3 mins
Last update

Author

Jonathan Gibson

Tags

Reading time

3 mins
Last update

Author

Jonathan Gibson

Tags

Reading time

3 mins
Last update

nfts

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Salesforce announced a few hours ago a new platform for Web3 with the goal to help companies embrace these new technologies, including NFTs (non-fungible tokens). This will allow a large number of companies to use decentralized technology in order to build new and unique loyalty programs and other interesting services and products. 

Salesforce Joins the NFT Community with New Web3 Platform

Salesforce Web3 will now allow companies and businesses to create and use new technology solutions in order to create non-fungible tokens and deploy them in an interactive, sustainable and scalable way. At the same time, the new platform will connect digital assets (such as the NFTs created) to a proprietary customer relationship management system. In this way, it is possible to link the collection and use of NFTs with sales. 

During a conversation, Adam Caplan, the general manager of Web3 at Salesforce mentioned that the launch of this new platform called NFT Management makes it easy for companies to create and manage NFTs through Salesforce. These are some of the main benefits of using this platform, as companies are searching for new ways to engage with customers. Creating NFTs from scratch and managing them is difficult, this is where Salesforce makes it easier for companies. 

About the interest from marketing officers and NFTs, Caplan said:

“When NFTs just exploded a couple of years ago now we just had a tone of interest from chief marketing officers and customers just asking us how to leverage this technology. They thought there was something interesting here, but they were nervous from a brand perspective, from a reputation perspective, from a security and trust perspective, and from a sustainability perspective.”

So as to deal with this, NFT Management has taken into consideration safety and ethics as the core pillars of this project. At the same time, companies are worried about the energy consumption linked to NFTs and their usage. It is also a risk strategy for companies to avoid being accused of using energy-intense solutions such as those that power Bitcoin. 

It is also worth pointing out that there are dozens of companies involved in the NFT market, including NBA, Gucci, and many others. This new solution proposed by Salesforce is a great way to onboard more firms that would like to engage with their customers in an innovative and different way. 

Non-fungible tokens appeared massively for the first time back in 2017 when Bitcoin reached 20,000 and when Ethereum became the second-largest digital currency in the world. At that time, CryptoKitties was the most popular platform for NFTs where users could buy and sell digital cards of cats. Each of these cards was represented by a unique NFT with different traces. Users could also buy and sell the cards through online marketplaces. 

Benefits of Non-Fungible Tokens for Companies

Non-fungible tokens (NFTs) provide a unique way for companies to engage with their customers and enhance brand loyalty. By creating and offering NFTs, companies can provide customers with exclusive, one-of-a-kind experiences and products that cannot be replicated elsewhere. This not only creates a sense of exclusivity and status for customers but can also drive brand awareness and sales.

Moreover, NFTs can serve as a new revenue stream for companies, especially those in the creative industries such as music, art, and sports. By creating and selling digital collectibles as NFTs, companies can tap into a growing market of NFT collectors and enthusiasts, generating additional revenue for their businesses.

In addition, NFTs can also be used as a way to reward customer loyalty and incentivize engagement. For instance, companies can create loyalty programs based on NFTs, rewarding customers for making purchases or engaging with their brand through social media or other channels. This not only incentivizes customers to engage more with the brand but can also foster a sense of community among NFT collectors.

The benefits of NFTs for companies are numerous and varied, and Salesforce’s new Web3 platform for NFT Management makes it easier for companies to create and manage NFTs in a safe, ethical, and sustainable way. Salesforce’s offering will enable companies to leverage the potential of NFTs in engaging with their customers, creating unique experiences, driving sales, and generating new revenue streams.