Key Takeaways
- Bitcoin is gaining popularity among both the general public and famous figures.
- Many celebrities have publicly supported Bitcoin and blockchain technology through endorsing and investing.
- Some celebrity Bitcoin moves were later reversed or drew regulators: Tesla stopped taking Bitcoin for cars in 2021, and the SEC charged Lindsay Lohan over paid crypto promotions in 2023.
More and more people are starting to like Bitcoin. Even famous people are getting interested in investing in it. They’re putting their money into things related to blockchain and digital money, which shows that Bitcoin is gaining importance and popularity.
In no particular order, here is what these well-known figures have done with Bitcoin or other crypto, updated in October 2026. Cryptocurrency can be risky.
Elon Musk
The famous entrepreneur and CEO of Tesla and SpaceX is a noted supporter of cryptocurrencies. In February 2021, Tesla made a huge investment in Bitcoin, buying $1.5 billion worth of the cryptocurrency (Tesla 10-K). It began accepting Bitcoin for US car purchases in March 2021, then walked that back in mid-May 2021 over the fossil fuels used in mining (CNBC). By mid-2022 it had converted about 75% of its Bitcoin purchases into cash (Tesla Q2 2022 update). It kept the rest: its filings list 11,509 BTC, bought for $386 million, as of June 30, 2026 (Tesla 10-Q).
Jack Dorsey
The co-founder of Twitter runs Block, Inc., called Square until December 2021, as its “Block Head” and chair (Block 10-K). Block’s Cash App lets users buy, sell and send Bitcoin, and Block itself held 9,032 BTC in October 2026 (CoinGecko). While Dorsey was Twitter’s CEO, the site added Tips, and from September 2021 users could receive Bitcoin tips through the Strike wallet (CNBC). In 2026, Square lets US sellers accept Bitcoin with no processing fees through the end of the year and convert up to 50% of daily card sales into Bitcoin (Square on X, August and September 2026).
Mark Cuban
Mark Cuban, a billionaire businessman and investor, has shared his thoughts on Bitcoin and how to invest in it. He owns Bitcoin, along with Dogecoin and other coins, and has described Bitcoin as more of a “digital version of gold” than a currency (CNBC, 2021). Cuban sold his controlling stake in the Dallas Mavericks, an NBA team, in December 2023 (NBA) and became well known as an investor on the TV show Shark Tank.
The Winklevoss Twins
The Winklevoss twins, Cameron and Tyler, have invested in Bitcoin since 2012 (Gemini prospectus), using part of their $65 million Facebook settlement. Forbes estimates they still own about 70,000 BTC and put Cameron’s net worth at $2.9 billion on October 7, 2026 (Forbes).
The twins are also the founders of Gemini, a cryptocurrency exchange that has helped many people in the United States buy Bitcoin and other digital currencies. Gemini went public on Nasdaq under the ticker GEMI in September 2025, at $28 a share (prospectus).
Gwyneth Paltrow
Gwyneth Paltrow has promoted Bitcoin: in December 2021 she ran a Cash App giveaway of $500,000 worth of Bitcoin on X (Paltrow on X), and in 2022 she posted about NFTs. We found no reputable source confirming a role at the crypto app Abra or that she holds Bitcoin herself.
Snoop Dogg
Snoop Dogg has invested in crypto projects, mostly NFTs and Web3. In September 2021 he revealed that he was Cozomo de’ Medici, a big-spending NFT collector whose wallet held nine CryptoPunks (Fortune).
Michael Saylor
Michael Saylor is executive chairman of Strategy, called MicroStrategy until 2025. Under Saylor, then CEO, the company made Bitcoin its primary treasury reserve asset in September 2020; its first purchases, in August and September 2020, came to 38,250 BTC for $425 million (SEC filing). On October 4, 2026, Strategy held 848,000 BTC, bought for about $64 billion (SEC filing).
Related Article: Michael Saylor: From MicroStrategy Founder to Bitcoin Evangelist
Kanye West
We found no reputable source showing that Kanye West owns Bitcoin, or confirming that he called it the “next frontier of humanity” on Joe Rogan’s podcast, so treat both claims with caution. A Solana token called YZY, which CoinGecko lists with Yeezy’s website as its homepage, peaked on August 20, 2025 and was about 90% below that peak on October 7, 2026 (CoinGecko).
Mike Tyson
Earlier versions of this list credited the boxer with a “Mike Tyson Bitcoin ATM” and a Tyson-branded Bitcoin wallet, but we could not confirm either with a reputable source in October 2026, so treat those details with caution. On X, Tyson asked his followers in July 2021 whether they preferred BTC or ETH (Tyson on X).
Nas
We could not confirm with a reputable source how much the rapper Nas invested in Coinbase, a big cryptocurrency exchange in the US. The $25 million figure was the size of Coinbase’s whole December 2013 funding round, led by Andreessen Horowitz, and TechCrunch’s report on that round does not name him (TechCrunch). In April 2021, he posted “Long crypto forever” on X (Nas on X).
Richard Branson
Richard Branson, the founder of Virgin Group, invested in BitPay, a company that helps businesses accept Bitcoin payments, when it raised $30 million in May 2014 (TechCrunch). He hasn’t said how much Bitcoin he owns.
Lindsay Lohan
Lindsay Lohan, famous for her acting and pop culture influence, promoted Bitcoin and NFTs on X in early 2021 and sold her own NFTs; one drop sold all 100 editions for 45.4 ETH (Lohan on X). In March 2023, the SEC charged her with promoting Justin Sun’s TRX and BTT tokens without disclosing that she was paid. She settled without admitting or denying the findings (SEC).
Celebrity Interest and Bitcoin Adoption
Bitcoin is becoming more popular. Even famous people are starting to like it. Some have invested their own or their companies’ money in it, while others have mainly promoted it. As more people adopt Bitcoin and use it for transactions and investments, it could become more widely accepted and recognized as a valuable asset.
Check out these related articles.
