Key Takeaways
- Branimir Rakić is the Co-founder and CTO of OriginTrail, a decentralized platform for trusted data sharing using blockchain.
- OriginTrail improves supply chain transparency by using blockchain to track goods and prevent fraud securely.
- OriginTrail is boosting AI using the Decentralized Knowledge Graph(DKG) to improve memory and data handling.
Who Is Branimir Rakić?
Branimir Rakić is the Co-founder and CTO of Trace Labs, the team behind OriginTrail, a web3 project combining a Decentralized Knowledge Graph (DKG) with blockchain technologies. In 2009, Branimir participated in a year-long exchange program at Tennessee Technological University, focusing on Telecom & IT.
Earlier, in 2006, he pursued a Master of Science (MSc) degree in Electrical and Computer Engineering at the Faculty of Electrical Engineering, Telecom Department, University of Belgrade.
Early Career In Freelancing
Branimir Rakić began his career in 2008 as a Freelance Web Developer, building and managing web applications and gaining technical skills. In December 2011, he joined P3 Communications as a Network Testing Engineer. There, he focused on testing and improving network performance until September 2013.
Teaching Career
After freelancing, Branimir moved into teaching and became a Web Department Lecturer at SAE Institute. From September 2013 to December 2014, he taught web technologies and helped students develop technical skills.
Starting Trace Labs and OriginTrail
In September 2013, Branimir co-founded Trace Labs and OriginTrail with Tomaž Levak and Žiga Drev. As Chief Technology Officer (CTO), he helped shape the platform’s ideas and technical setup. OriginTrail was created to solve big problems in food supply chains, like lack of trust and communication between systems. The goal was to build a decentralized platform for secure and straightforward tracking of goods.
To achieve this, the team held an Initial Coin Offering (ICO) in 2017, raising $22.5 million. This funding allowed them to create a flexible, decentralized system that could be used in food supply chains and other areas that require trusted data sharing.
The TRAC Token and Ecosystem
The OriginTrail ecosystem runs on its cryptocurrency, Trace (TRAC). TRAC is an ERC-20 token on the Ethereum blockchain and has several key roles in the network. It is used to pay for data exchange services and rewards participants for taking actions that improve the ecosystem.
TRAC has a total supply of 500 million tokens, all created during the ICO in January 2018. This setup encourages active involvement and helps keep the Decentralized Knowledge Graph (DKG) running smoothly. TRAC also helps manage participants’ interactions, ensuring a cooperative and efficient network.
Blockchain Interoperability
One of OriginTrail’s main advantages is its ability to work with multiple blockchains, which improves its connectivity and growth. The platform currently works with Ethereum, Polkadot (through the OriginTrail Parachain), Polygon, Gnosis, and other blockchains, and it plans to add more. This ability to use many blockchains makes OriginTrail flexible for different industries and uses, offering a reliable way to share trusted data.
Blockchain and Supply Chain Transparency
Blockchain is key to OriginTrail’s system, ensuring secure and unchangeable data. In supply chains, every detail about a product’s journey, from production to delivery, is recorded on the blockchain. This openness helps prevent fraud, fake products, and problems common in old systems.
With blockchain’s decentralized ledger, everyone can check the data, building trust and accountability. Also, blockchain works with OriginTrail’s decentralized knowledge graph, allowing smooth communication between parties and systems.
Boosting AI with DKG
Eliza Labs and OriginTrail have teamed up to make AI agents smarter by helping them grow and understand their thoughts using the Decentralized Knowledge Graph (DKG). They’ve released the DKG Plugin for Eliza OS, which gives AI agents memory and better ways to work with data.
The first AI agent, ChatDKG, is already live, marking a big step in AI development. This update, announced on January 10, 2025, aims to make AI agents more efficient at handling data and making decisions.
Ongoing Contributions and Impact
OriginTrail is an advanced platform supporting trust and transparency in supply chain management, healthcare, and finance. Branimir Rakić, as CTO, continues to lead the platform’s tech development, pushing its goal to help organizations share data securely and fairly. Thanks to his leadership and the creative design of OriginTrail, the platform has become an essential tool for solving problems with tracking and connecting different systems.
Final Thoughts
Branimir Rakić has played a key role in developing OriginTrail, a platform that uses blockchain and the Decentralized Knowledge Graph (DKG) to share data safely and clearly. His leadership has helped OriginTrail solve problems in supply chains, AI, and more. By combining AI with the DKG, OriginTrail is improving how AI handles data, making the platform an essential tool for trust and efficiency in today’s decentralized industry.
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