Key Takeaways
- Diana Cañas blends fashion with blockchain, Web3, and NFTs, making digital assets part of the textile industry.
- As 10KA’s CEO, she guides its growth in blockchain, Web3, and NFTs, connecting real and digital fashion.
- She introduced NFTs and digital fashion, creating a space in Decentraland for virtual fashion experiences.
Who Is Diana Cañas?
Diana Cañas is a lawyer and business owner from Colombia. She started and leads 10KA, a company that blends the textile industry with blockchain, Web3, and NFTs. Diana began her journey in fashion by studying at the Arturo Tejada Cano Design and Marketing School of Fashion in 2000. Later, she earned a law degree from the American University in Colombia.
Early Career and Business Foundation
In 2011, Diana Cañas made an important move in her career by starting Comercializadora Internacional Diesca S.A.S. in Medellín, Colombia. As CEO, she gained valuable experience in growing a business, international trade, and managing brands in the textile and fashion industries. Over the years, she adjusted to changes in the market and worked to set her company up for long-term success.
Transition to Dubai and Business Transformation
Ten years later, in March 2021, Diana Cañas moved to Dubai to start her own business. She made this choice to adjust her business model to changes in the market after the pandemic. She saw the importance of digital assets and blockchain technology and focused on connecting physical products with NFTs to confirm their authenticity. By using this new approach, she aimed to combine fashion with modern technology, offering customers a fresh way to check the originality of their purchases.
Bringing NFTs and Digital Fashion Together
Diana Cañas added NFTs and digital clothing to her company’s special collections as part of her new plan. The business set up a space in Decentraland where people could explore digital fashion in a virtual world. Along with products connected to NFTs, she also created a private club, giving customers a unique experience and a community focused on fashion and technology.
Leading 10KAin Dubai
By February 2023, Diana Cañas became the CEO of 10KA in Dubai, further building her role physically and digitally. She manages daily operations, plans for growth, and looks for new opportunities in blockchain, Web3, and NFTs. With her leadership, 10KA stays focused on connecting traditional fashion with new technology, growing its reach in both real and virtual markets.
Cañas’ Take on Web3 and NFTs
In an episode of Frow Coolture, Diana Cañas shared her journey into Web3 and the lessons she learned. She discussed the importance of gaining knowledge, investing in yourself, and understanding blockchain and AI. Cañas noted the need for safety, choosing projects wisely, and not getting caught up in the hype.
She also discussed her move from traditional industries to Web3 and her project, 10KA, which uses NFTs to verify genuine products and fight counterfeits. She emphasized the need for financial knowledge, clear crypto rules, and a realistic view of decentralization and Bitcoin.
Blockchain’s Role in Fashion and Sustainability
Through her work, Diana Cañas is also part of the conversation about making fashion more eco-friendly. By using blockchain and NFTs, her business helps stop fake products and makes the supply chain more open and honest. Digital fashion also offers a better option than traditional manufacturing, reducing waste while still allowing for creative and new designs.
Dubai’s Influence on Business and New Ideas
Dubai has been important in helping Cañas grow its business. As a global center for technology, high-end fashion, and blockchain, the city is an excellent place for a fashion company like 10KA that blends digital and physical products. The city’s supportive business environment and growing interest in Web3 and NFTs have helped her expand her brand and connect with customers worldwide.
Future Goals and Vision for 10KA
Cañas has big plans for 10KA’s future. She is looking into new ways to use AI, augmented reality (AR), and virtual reality (VR) to improve shopping. She also wants to expand into more metaverse platforms and create NFT-linked fashion items that offer extra benefits, like special in-game perks or digital twin ownership. Another goal is to grow 10KA’s presence in major fashion cities and make it a top brand in both real and digital fashion.
Final Thoughts
Diana Cañas is changing fashion by combining traditional textiles with blockchain, Web3, and NFTs. From her early days in Colombia’s fashion industry to leading 10KA in Dubai, she has adapted to change and new ideas. Her work in digital fashion, NFT authentication, and eco-friendly solutions shows her creative approach.
As she continues growing 10KA with AI, AR, and VR, Cañas is shaping the future of fashion, bringing physical and digital experiences together. Her journey reflects a strong focus on technology, creativity, and business growth, making her an important part of Web3 fashion.
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