Key Takeaways
- The Trump family has invested over $1 billion in various crypto projects, including NFTs, DeFi, meme coins, and others.
- The First Family’s crypto businesses are managed by his sons to avoid accusations of conflict of interest.
- The actions could be well-times initiatives designed to take advantage of the anticipated crypto regulatory changes that could soon rattle the market.
Observers are wondering why the family of US President Donald Trump has poured over $1 billion into cryptocurrency projects as their digital asset empire touches every corner of the industry despite the ongoing market volatility.
According to the latest news, the Trump family’s crypto empire has expanded to include Bitcoin mining, decentralized finance (DeFi), non-fungible tokens (NFTs), and meme coins “$TRUMP and $MELANIA.” According to estimates by experts associated with Bloomberg, the value of the different crypto projects is approaching the $1 billion mark in paper gains even after accounting for the effects of the ongoing trade war induced by the US trade tariff announcement.
Questions on Conflict of Interest
The Trump family, with its vast interest in numerous investments, including real estate and now crypto holdings, has courted controversy regarding its wealth for a long time since Trump entered politics. When he first got elected President in 2026, Trump’s lawyers created a trust to handle his business affairs and eliminate chances of conflict of interest.
His two sons and longtime Trump real estate financial officer Allen Weisselberg managed the trust. In response to the question of conflict of interest during a Bloomberg TX interview, Eric Trump recently emphasized no disputes. He said:
“I don’t work with the White House […] we’ve believed in crypto for a long time.”
A Recent Convert into Crypto
From a man who told a Fox Business reporter in 2021 that Bitcoin was a scam to the most pro-crypto President the United States has ever had, Donald Trump is a recent convert to crypto. The leading defender of digital assets said four years ago he didn’t like the token “Because it’s another currency competing against the dollar” and that it should be regulated “very, very high.”
However, that is now water under the bridge as Trump’s relationship with cryptocurrencies has evolved significantly. Having courted the digital asset space during the 2024 Presidential campaigns and benefited greatly from contributions by crypto industry players, he pledged to prioritize crypto regulation if elected President. After his inauguration as President, Trump signed several executive orders to support his pledge to make America the crypto capital of the world, besides installing crypto-friendly individuals like David Sacks and Bo Hines to represent the industry’s interests. Eswar Prasad, professor of trade policy at Cornell University, opines:
“Trump and his family seem eager to establish a broad foothold in the sector before further regulatory actions likely to boost crypto asset valuations.”
List of Trump Family Crypto Projects
The Trump family dipped their toes into the crypto world when Trump fell in love with his own digital collectibles, known as Non-fungible tokens. In September 2024, he launched a DeFi project, World Liberty Financial (WLFI), in which the family has a 75% stake. On the eve of his inauguration, he launched a meme coin, $TRUMP, with the first lady launching $MELANIA.
In February 2025, Trump Media announced they had filed an application for a trademark “Truth.Fi Bitcoin Plus ETF” to enter the exchange-traded fund segment. The last crypto ventures from the First family include the launch of a stablecoin related to WLFI, USD1, and a Bitcoin mining venture announced on March 31.
Conclusion
The Trump family seems to be living out the words of Campbell Harvey, a professor of Finance at Duke University, who says:
“Investing in crypto is no longer as simple as holding Bitcoin […] there are many different crypto segments. Trump has a presence in lending, a future stablecoin, other crypto assets, and now a mining operation.”
Is it possible the Trump family plans to control the industry by leveraging its market presence? Most experts now believe the actions are well-timed to take advantage of the anticipated crypto regulatory changes that could soon rattle the market.
Frequently Asked Questions (FAQs)
What are the best crypto questions to ask?
Before investing in crypto, it’s important to ask yourself if you can survive if you lose the money you’re putting in. You also must ask if you know enough about a cryptocurrency before jumping in, what its circulation supply is, and whether it looks promising to others.
What is the golden rule of crypto investment?
Cryptocurrencies are a volatile asset class, so investing in crypto follows many of the same rules as investing in other markets. The most important rule is never to invest more than you can afford to lose.
What is the 80-20 rule in crypto?
The 80-20 rule states that you should prioritize 20% of factors that will produce the best results. The principle of the 80-20 rule means that you need to identify an entity’s best assets and use them efficiently to create maximum value.
