Key Takeaways

• Crypto.com launched “OG” after seeing its internal prediction market business grow 40x weekly over the last six months.

• The app is powered by CDNA, a CFTC-registered exchange, making it a fully legal option for U.S. traders.

• OG plans to introduce the industry’s first margin trading for prediction markets, allowing for leveraged event contracts.

Entering a ‘deca-billion dollar’ industry

Crypto.com is making a massive bet on the future of forecasting with the launch of its standalone app, OG. CEO Kris Marszalek didn’t mince words when explaining the move: the 40-fold growth in their prediction market volume necessitated a concerted, dedicated effort. By spinning out OG, Crypto.com is moving beyond being just a “crypto exchange” and entering the “everything-exchange” territory. This evolution allows the platform to focus specifically on the user experience of event trading, which is distinctly different from traditional spot or perpetual trading.

The new platform, led by CEO Nick Lundgren (who also serves as Crypto.com’s Chief Legal Officer), is designed to be the “premier sports prediction technology.” To ensure a dominant market entrance, the platform is offering a $500 reward to the first one million users who sign up.

This aggressive incentive program is backed by the institutional-grade infrastructure of Crypto.com Derivatives North America (CDNA). By focusing on “sports event contracts,” OG is targeting the intersection of the multibillion-dollar betting industry and the rapidly maturing world of regulated digital finance.

Boom time for prediction markets

The debut of OG coincides with a historic surge in the prediction market sector. Total market volume grew from less than $100 million per month in 2024 to a staggering $13 billion by late 2025. Wall Street is no longer ignoring this trend; event contracts are being explored as efficient ways to hedge against political and economic shifts. OG isn’t just about betting on the Super Bowl; it’s an ecosystem that aggregates “market-driven probabilities” into live, transparent forecasts that often prove more accurate than traditional polling.

The competition is fierce. With Coinbase recently partnering with Kalshi and Hyperliquid proposing its own “HIP-4” prediction expansion, OG’s success will depend on its unique feature set.

This includes a “social layer” where traders can connect and compete on leaderboards, as well as the planned rollout of “parlays” and margin trading. If approved by the CFTC, margin trading would represent a revolutionary shift, allowing advanced traders to use leverage on events ranging from Fed rate hikes to cultural award shows.

Final Thoughts

Crypto.com’s decision to launch OG proves that prediction markets are the “next big thing” in fintech. By prioritizing regulation and social features, they are building a “one-stop shop” for the modern forecaster.

Frequently Asked Questions

Is the OG app available in the U.S.?
Yes, OG is currently focused on the U.S. market and is available on the Apple App Store and Google Play.

Can I use leverage on OG?
Margin trading is in the plans and will be launched once it receives final certification from the CFTC.

What can I trade on OG?
The app offers contracts on sports, political elections, economic data, and cultural milestones like award shows.