Key Takeaways
- Alessandro Brigato is the CEO of TokNox, a blockchain platform for notarizing, storing, and signing digital assets.
- He studied law at the University of Rome Tor Vergata and later earned multiple advanced degrees in business and marketing.
- TokNox was selected for the European Blockchain Sandbox, with plans for a mobile launch and funding expansion.
Who Is Alessandro Brigato?
Alessandro Brigato is a blockchain and marketing expert, currently serving as the CEO of TokNox, a blockchain-based tokenization platform that enables users to notarize, store, and sign digital assets. He studied law at the University of Rome Tor Vergata, earning a Dottore in Giurisprudenza with a thesis on the Fiat-Chrysler merger.
Brigato later pursued multiple advanced degrees, including a Master’s in Sports Economics and Management, an Executive Master’s in Welfare Aziendale, and a Master’s in Digital Marketing and Communication at 24ORE Business School. He specialized in blockchain at Ateneo Impresa and AIO Blockchain LAB, helping him grow in the industry.
Early Career and Entrepreneurship
In 2007, Brigato started his career as a co-founder and Chief Marketing Officer (CMO) of Roma Poker, where he worked until 2009. He handled the company’s marketing and communication efforts while also organizing events. His role involved creating promotional campaigns, improving the brand’s image, and working with partners to help Roma Poker stand out in the gaming industry.
Internships and Sports Marketing
In 2013, Brigato gained experience in sports marketing through an internship at Master Group Sport, where he worked on marketing projects for Serie A. His tasks included handling sponsorship activities and promotional campaigns. Later that year, he joined Believent, where he worked on partnerships and project planning, collaborating with important figures in Italian football. In 2014, he had a short-term role at SHARE NOW, helping launch the Car2Go project in Rome by supporting marketing and brand-building efforts.
Digital Marketing and Brand Growth at Mutua MBA
Brigato moved into digital marketing when he joined Mutua MBA in late 2014. He helped improve the company’s online visibility by working on SEO, content marketing, and social media. His role included studying market trends, running targeted campaigns, and finding ways to better connect with customers.
Marketing and Investor Relations at Health Italia
In 2016, Brigato joined Health Italia as Marketing and Communications Manager, working on branding, media relations, and marketing plans. In 2018, he took on a new role in investor relations, handling communication with investors and sharing financial updates. From 2018 to 2019, he worked closely with key partners to ensure clear financial messaging and support the company’s growth.
Project and Marketing Management Roles
In 2019, Brigato started working as a project manager at Area51, a company under Cornelia Capital Holding, where he handled marketing and communication projects. During the same period, he also worked as a senior marketing project manager at H-Digital (2019–2021), creating digital campaigns and brand strategies.
Leadership in Marketing and Media
From 2021 to 2022, Brigato was the head of marketing at 8 Production, where he managed marketing projects, developed brand communication plans, and helped increase audience engagement. His work included running media campaigns, improving digital outreach, and making sure the company’s messages matched its business goals.
Expansion into Blockchain and Digital Finance
In 2022, Brigato moved into the blockchain industry as Chief Marketing Officer of Folks.Finance, a role he held until 2023. He was responsible for planning marketing strategies, connecting with audiences, and building the brand in the decentralized finance (DeFi) sector. Since July 2022, he has also worked as a project manager at Blockchain Italia and as a conference event manager for Blockchain Forum Italia, where he oversees blockchain projects and organizes industry events.
Appointment as CEO of TokNox
In December 2023, Brigato took on a key role as CEO of TokNox. As the company’s leader, he manages its growth, business plans, and place in the changing blockchain and digital finance world. His strong background in marketing, communications, and investor relations helps him guide the company through the fast-moving financial technology sector.
TokNox at CES 2024
At CES 2024, Brigato introduced TokNox, a blockchain platform by Blockchain Italia that helps notarize, manage, and sign digital files. It fights fake content and improves transparency using tokenization for compliance. TokNox focuses on electronic signatures and real-world assets, has been tested in Italy, and was chosen for the European Blockchain Sandbox. Brigato also shared plans for a mobile version in 2024 and efforts to raise funds for growth.
Contributions to Digital Innovation and Financial Technology
Brigato has focused on digital growth, especially in blockchain and financial technology. He has played a big role in DeFi, investor relations, and digital marketing. As a leader at TokNox and Blockchain Italia, he continues to support blockchain solutions and explore new ideas in decentralized finance.
Vision and Industry Impact
As CEO of TokNox, Brigato is looking for new ways to grow in blockchain, digital finance, and decentralized apps. His leadership will help more people use blockchain, improve fintech, and shape business strategies for digital assets. Going forward, he plans to grow TokNox’s reach, build strong partnerships, and bring new ideas to blockchain-based financial services.
Final Thoughts
Alessandro Brigato has built a strong career in marketing, digital finance, and blockchain. From his early work in branding and investor relations to becoming CEO of TokNox, he has kept up with new technology and industry changes. His focus on blockchain and decentralized finance helps improve digital asset security and transparency. As he leads TokNox, Brigato is working on new ideas, expanding the platform, and making blockchain more useful for businesses and users.
Check out these related articles.
