Salesforce, a customer relationship management (CRM) software company, has teamed with Polygon, a layer 2 blockchain platform, for an NFT-based loyalty program, according to Polygon Labs’ president, Ryan Wyatt.
On March 15, the major software corporation announced its plans to broaden its customer services by managing loyalty programs involving non-fungible tokens (NFTs).
Salesforce claimed on its Web3 platform website that users may view real-time blockchain data from collections launched on Ethereum and Polygon from within their CRM.
Businesses can implement profitable loyalty programs. According to research from Smile.io, a rewards program provider, repeat consumers can earn nearly 40% of a company’s income.
In recent years, blockchain technology has been utilized progressively to increase customer engagement and provide loyalty rewards. For example, BlockFi and Gemini have stated that they will offer credit cards with bitcoin rewards. Mastercard’s startup engagement program funded the NFT-based reward platform Uptop in 2022.