Key Takeaways
- John Chen is the Founder and CEO of CPXi Asia, a digital marketing company in Southeast Asia that focuses on combining different media strategies.
- Chen is currently the CEO of Crypto Briefing, a platform that offers news and research on cryptocurrencies, DeFi, and NFTs.
- He is also a Senior Advisor at Umbrella Network, a blockchain project bringing real-world data onto the blockchain.
Who Is John Chen?
John Chen is the CEO of Crypto Briefing, which provides independent news and research about cryptocurrency. He is also a Senior Advisor at Umbrella Network, a decentralized blockchain oracle supported by venture capital. He is also the Founder of CPXi Asia, a network of digital media and marketing agencies in Southeast Asia with a team of nearly 100 marketers.
Chen graduated from Columbia University with a Bachelor of Arts degree, focusing on Computer Science and Economics.
Early Career at Goldman Sachs
Chen started his career 1996 as an Information Security Analyst at Goldman Sachs. In this role, he gained important experience in protecting financial data and systems. This gave him a strong foundation in finance and technology, helping shape his future career in these areas.
Consulting Role at PWC
From 1997 to 1999, Chen worked as a Management Consultant in Information Technology at PriceWaterhouseCoopers (PWC). He helped clients in the financial services industry, including big companies like Citigroup and Goldman Sachs, with technology and business strategies.
Senior Analyst at Broadview International
Chen worked as a Senior Analyst in Technology M&A at Broadview International (now part of Jeffries Technology Investment Banking) from 1999 to 2002. He was involved in mergers, acquisitions, and private equity deals, helping to close transactions worth over $5 billion.
Role at iFormation Group
From 2002 to 2003, Chen worked as an Associate at iFormation Group. He focused on finding investment opportunities in unused assets and ideas from 500 big companies. He sought ways to use these assets in new businesses and joint ventures. This role helped him gain experience in business and investment and taught him how to spot growth opportunities.
Managing Partner at Global Vista Trading
From January 2004 to June 2015, Chen was the Managing Partner and Co-Founder of Global Vista Trading. He started and ran a global business in the luxury flooring industry. His responsibilities included sourcing products from Asia, handling sales and marketing in North America, and managing the overall business operations.
Founding CPXi Asia
John Chen is the Founder and CEO of CPXi Asia, a digital marketing and media agency based in Singapore. Since its launch in May 2015, he has led efforts to provide complete digital marketing solutions to Southeast Asian clients. CPXi Asia specializes in creating combined marketing strategies using different media platforms, such as display ads, video, social media, search, native ads, and mobile.
The Umbrella Network
John Chen has been a Senior Advisor at Umbrella Network since January 2023. Umbrella Network is a system that brings real-world data onto the blockchain. With over a year of experience, Chen uses his operations, marketing, and planning skills to help the project grow. Before becoming Senior Advisor, Chen was the President of Umbrella Network from January 2021 to December 2022.
Becoming The CEO of Crypto Briefing
John Chen became the CEO of Crypto Briefing in February 2024. Based in Puerto Rico, Crypto Briefing is a platform that covers news and research about cryptocurrency. Since its launch in 2017, it has gained attention for covering important topics in blockchain, such as decentralized finance (DeFi) and non-fungible tokens (NFTs).
Crypto Briefing aims to provide clear and unbiased information, offering expert opinions, market analysis, and detailed research to help readers understand the cryptocurrency industry.
Focus on Social Impact
John Chen believes technology can benefit both business and society. At CPXi Asia, he focuses on honest marketing, transparency, and helping clients build responsible, sustainable businesses. He is also committed to helping communities and the environment and incorporates these values into his companies.
Chen also supports improving digital skills in Southeast Asia to boost the economy. He mentors young entrepreneurs, helping them gain the skills needed to succeed in tech and finance. Chen aims to help companies succeed in the digital industry by staying creative and passionate.
Future Vision
John Chen is focused on improving digital marketing and blockchain technology. He believes the future of finance will rely on decentralized systems, making business transactions more transparent, efficient, and secure. As blockchain grows, Chen wants to help companies adapt and grow. He is also interested in how artificial intelligence can change marketing and customer interactions.
Final Thoughts
John Chen has built a successful technology, finance, and digital marketing career. He started at Goldman Sachs and PricewaterhouseCoopers before founding CPXi Asia. Now, as CEO of Crypto Briefing and Senior Advisor at Umbrella Network, he is helping shape the future of cryptocurrency and blockchain. Chen is passionate about using technology for good, especially in Southeast Asia, and believes in responsible business practices. Looking ahead, he aims to use blockchain and AI to improve finance and marketing.
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