Eminem and Snoop Dogg are ready to perform at MTV’s Video Music Awards. They will be performing “From the D to the LBC” with the goal to increase the number of viewers of the MTV Awards. This is also the first time that the two artists will be collaborating together in 20 years. Therefore, thanks to the Bored Ape Yacht Club (BAYC), they will be playing together for their fans.
Eminem’s and Snoop Dogg’s Bored Ape Yacht Club Concert
In a recent press release shared by Eminem.com, they informed that Eminem and Snoop Dogg are ready to perform at the 2022 VMAs this Sunday. This is a great opportunity for both rap icons to perform for the first time in years. Indeed, Eminem will perform for the first time in 12 years while Snoop Dogg will perform for the first time on the VMAs stage in 17 years.
This concert was made possible thanks to the collaboration with Yuga Labs, the creators of the Bored Ape Yacht Club NFT collection, which is one of the most popular around the world. This is a great opportunity for both artists to be playing together in an opportunity that will not be repeated many times in the future.
The press release informed that this is the first metaverse-inspired performance to grace an award show. About it, the official announcement said:
“This is the first metaverse-inspired performance to ever grace an award show. The 2022 “VMAs” air LIVE from Prudential Center on Sunday, August 28 at 8PM ET/PT!”
This is a unique opportunity to combine music with NFTs and two of the most popular figures in Hip Hop around the world. Furthermore, thanks to the most recent collaboration, it will be possible for the VMAs to attract a larger audience that could be interested not only in this unique collaboration but also in the interest related to the Bored Ape Yacht Club and the NFT market.
Over the last few years, especially in 2021, the Bored Ape Yacht Club became one of the most popular NFT collections in the market. At the same time, there has also been a large interest in other NFT collections that ranged from CryptoPunks to CryptoKitties and many other collections.
Therefore, the proposal by Eminem and Snoop Dogg on the MTV VMA’s represents a one-of-a-kind performance from two of the most inspiring figures in the hip-hop industry. In the future, there could be new and different types of sponsorships linked to NFTs and the Metaverse.
Let’s not forget that there have been other initiatives related to non-fungible tokens and companies working with recognized brands in different sectors. For example, Tiffany & Co started to sell customized CryptoPunk NFT pendants for 30 ETH each. This was a collection of 250 digital passes offered by Tiffany & Co. that get minted when purchased and redeemed by CryptoPunk holders. This is just one of the many different projects in the Metaverse and NFT markets.
